Resources Library by ANA

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary

Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken

November 9, 2017

Digital forensics

Combining digital forensics with traditional research to develop deep insights into target audiences.

Catalogue: Big Data World 2017: Smart Data Integration

Authors: Andy Davidson, Fiona Hall

Company: Flamingo

November 8, 2017

Set your business apart

We have access to more data than ever before, and how we deal with all this data is more important than ever. Not just to the individual or respondent behind the data, but to your consumers and clients as well.Protecting personal data and delivering...

Catalogue: Webinars 2017

Authors: Joke Ruwen, Kim Smouter-Umans, Enrique Domingo de Bias, Reg Baker, Hana Huntova

November 7, 2017

How does MRX marketing measure up?

New research amongst UK and US agencies and suppliers reveals the levels of marketing spend, and the key challenges faced by MRX marketers. Lucy Davison of Keen as Mustard Marketing guides you through the new study and what it means for your insight...

Catalogue: Webinars 2017

Author: Lucy Davison

November 7, 2017

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future

Author: Samantha Bond

Company: SKIM

November 3, 2017

How to use guided meditation to achieve research Nirvana

Spiritual practices often lead to introspection and perspective. We explored the method of guided meditation to help balding men unlock their deepest fears around hair loss using some of these techniques, which led us to some unexpected insights.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Gauri Malhotra, Vivian Gonsalves, Sushma Panchawati, Devika Johar

October 6, 2017

Research World (October 2017)

We’ve done the research, delivered the data and gleaned the insights but what is the return on investment? We look at how researchers can best work with their clients to ensure that the research really provides new and useful insights and...

Catalogue: Research World 2017

Author: ESOMAR B.V.

October 4, 2017

Lean in fifteen, actually make that ten!

Learn to live a leaner life. Forget lean in fifteen, here's TEN easy steps to maximising the value of insigh.With pressures on budget and headcount but ever-increasing demands for insightful analysis and actionable outputs, we believe lean offers a...

Catalogue: Congress 2017: Visionary

Authors: Paul Child, Danielle Wakeman

Company: Join the Dots InSites Consulting

September 5, 2017

Why visionary researchers must embrace their inner comedian

We live in an age where a counselor to the Leader of the Free World has defended the White House spokesman's use of Alternative Facts, where Fake News is alleged to have affected the outcome of elections, and the contested notion of a Post-Truth era...

Catalogue: Congress 2017: Visionary

Authors: Will Goodhand, Stephen Carlin

Company: KANTAR TNS Malaysia

September 4, 2017